In the midst of what can only be put lightly as a mountain of obstacles, JYJ is putting their best foot forward and unintentionally kicking up the music scene yet again.
Now months after the release of their first album, “The Beginning”, and yet only one live performance (at the KBS 2010 Acting Awards), most would not be surprised if the boys were a bit frustrated. However, the reality? They are optimistic, learning, and growing from the challenges.
In a statement released by a JYJ official, the group says: “Because of our lack of freedom to meet our fans through TV, we had to think of different routes to be connected with them. New concepts like our music essay, visiting shows that are not frequented by celebrities, and trying new things have taught us a great deal.”
Working around their effective ban from popular television by using innovative strategies and concepts like their newly released “Music Essay,” JYJ is not only still connecting with fans, but flipping the conventional marketing strategy upside down.
After being released just three days ago on January 24th, JYJ’s “Music Essay” has already sold 150,000 copies and has taken over the #1 spot on the Bestseller’s List- without any of the traditional on-air promotions.
The boys have accredited their unprecedented success to their dedicated fans who stuck with them during their split from SM Entertainment- and each personally thanks them in their new album, which they personally wrote, composed, and directed as a thank you to their fans.
Though we may not see them on TV, it goes to say that we certainly haven’t seen the last of them. With Junsu’s performance in the musical “Tears in Heaven,” an “internet drama” featuring 24 hour music, video, and photo contents of the boys set to launch on March 3rd, and an upcoming eight part series tentatively called, “JYJ’s Real 24 Hours”, on the cable network QTV, the boys and their fans seem to be saying that for JYJ, success is guaranteed ’till “fan-dom come”.
JYJ3 
GOGo,JYJ! you have your talent,soon or later ppl will know, not thing can stop!
Yes…this is the power of JYJ and their fans… 😉
so…uhmmm… is the world really gonna end in 2012? because lately akp seems to be uhmm… nice to JYJ & i’m not used to it 0_0 since all they do before was to bash these 3
but it’s all good 😀 i’m just cynical about the site
AHAHHAHAH maybe it will end cuz ive been there too and lately i have seen alot of nice comments
They have new trabslator and she is a jyj’s fan that was why
I’m so proud :’)
btw does anybody know how ME sales are? I mean in total..
till “fandom come” –> is the thing that went to my mind after seeing this the same with the actual meaning?? LOL
Hi!! guys, i hear because JYJ can not make cd in music store like ” the begining” that why they make like book and sell them in bookstores.If it true i will lauf my head off ( SM will get so mad) so proud of the boys they so creative and fans!!!
woah really??
they did it with the beginning why not their rooms
either way it doesnt matter supporting JYJ all the way
lol so i bought a book lol thats good im reading again
lol
I think they’ve said that they are not allowed to release CDs in Korean language.
@A ya.. that what i mean, thank!
No jyj did not want to compete head on with homin that why they thought of publising a book instead. They can release the beginning in korea so i am sure they can do the same here if they wanted too. They just being thoughtful to HoMin
Creativity is awesome.
“…an “internet drama” featuring 24 hour music, video, and photo contents of the boys set to launch on March 3rd…”
i never heard of it before, anybody want to explain it to me ? it’s different from their reality tv show on QTV, isn’t it ?