Members of JYJ, a popular South Korean boyband, have been chosen as honorary ambassadors for Jeju Island, one of the 28 Official Finalists in the New7Wonders of Nature campaign. On behalf of the island, band members Hero Jaejoong, Micky Yoochun and Xiah Junsu will now promote Jeju internationally in a concentrated effort to raise its global profile.
Bands such as JYJ are household names in much of Asia. They belong to a new generation of South Korean artists that are part of a musical genre called “K-pop”. Along with the success of Korean TV shows and films, they are central to a cultural movement that has become known as the “Korean wave”.
See for yourselves at the N7W website, at http://www.new7wonders.com/en/.