BCWW2011 Will Showcase “K-Pop Zone” Tailored for the Korean Wave For the First Time!
For the BCWW2011 (“Broadcast Worldwide” hosted by the Ministry of Culture and supervised by the Korea Creative Content Agency) which begins on the 31st, SBS Contents Hub has revealed that it plans to showcase for the first time the “K-Pop Zone” which is tailored for the Korean Wave which has become even more heated recent times and is thus becoming the center of the industry’s attention.
In the upcoming BCWW2011, the display of the domestic and abroad broadcast video contents and the forum for global media will be held simultaneously. Britain’s BBC Worldwide, China’s CCTV, USA’s NBC Universal and such have completed their registration to showcase. This is the BCWW that is largest in scale since its beginning, with 231 agencies from 50 countries showcasing.
In the upcoming BCWW2011 in which countries all around the world will participate, K-Pop Zone has been prepared to promote the stats of the Korean Wave which has recently become higher and equipped with a variety of items to enjoy. .. Further, there will be Galaxy Tabs so that attendees can themselves test the mobile version of KrazyRain, a rhythm action game that uses popular K-Pop songs such as Kim Jaejoong’s I Will Protect You, an OST to Protect the Boss, and 2NE1’s Ugly and I am the Best, Big Bang’s Tonight and MBLAQ’s Mona Lisa.
An affiliate of SBS Contents Hub which has planed to showcase for the first time the “K-Pop Zone” in BCWW2011 relayed: “We prepared it in order to share and enjoy even more with the viewers the variety of the aspects of the K-Pop Stars through videos, digital music and MD’s. Of course, the exportation of the drama which has been a regular process will continue. (…) Not merely Protect the Boss and Scent of a Women which are airing in the midst of popularity but also Tree with Deep Roots which is planned to air in September are expected to have humongous interest from abroad.
BCWW2011 will be held for 3 days from August 31 to September 2, and for that duration the attendees can enjoy “K-Pop Zone.”
(Parts unrelated to JYJ omitted)