JYJ’s Hot New Song’s Rebirth Into the Ad for Optimus Q2—The Backstory?
We believe that one of the hottest issues in the pop music industry for the second half of 2011 is the official release of the first Korean-language album of the global star, JYJ. The song that is generating attention every day in the album In Heaven is non other than Get Out… Good Bye co-composed by Kim Jaejoong and Park Yoochun. This song which was released like a comet with no prior promotion conquered a variety of digital music charts from the moment of its release and announced the return of the King.
However, is it that the fans were not satisfied with merely the release of the mp3? Many fans were counting down the days to see the music video in which they sang. To give these fans the satisfaction, LG Optimus stepped out.
The Two-Month Preparation, Secretly Proceeded
In truth, our advertisement for LG Optmius Q2 had been in preparation for two months in advance. LG Electronics had covertly obtained information that JYJ would release a new song, and began to prepare a thorough plan for advertisement in advance. We selected JYJ to be the lead of the advertisement for LG Optimus Q2 because we decided that the LG Optimus Q2, with its best of capabilities and its relief of the frustrations of a touch screen of smart phones through a QWERTY keyboard, fit well with the image of JYJ who are perfect in everything—performance, acting, composing, dance, and singing.
Above all, the situation that JYJ now faces (restrictions on appearing on music programs of public TV) was enough to create a story that the customers wanted. Further, the fact that the yearning of the fans to see them (a fandom of 800,000, the largest in the world) was substantial also played a role. JYJ also benefited since they were able to be exposed on public TV through the music video, while LG was able to heighten the degree of focus on the product. So it was a win-win strategy. Above all, until now there had been no advertisement in which the three members of JYJ appeared together—and so we were secured the scarcity value by using JYJ in the advertisement, more so than any top model.
Get Out… Good Bye Music Video is Reborn into an Advertisement
Fitting with the lyrics that directly conveys the feelings of betrayal upon seeing a loved woman meet his own friend, Jaejoong, Yoochun and Junsu of JYJ showed up in sophisticated suits and showed off a splendid performance in dancing and singing. In the end, they who shouted Good Bye to the women and depart were truly expressed in a suave and sophisticated way. This advertisement was revealed on public TV from September 28. We hope that you enjoy the suave JYJ inside the LG Optimus Q2 advertisement. ^^
JYJ Music Video, LG Optimus Reveals for the First Time
On September 20, prior to the actual release of the advertisement, the music video for Get Out… Good Bye was officially released for the first time for the fans who had been waiting for JYJ’s comeback on the microsite of LG Optimus Q2. In this process, we did suffer a bit of difficulties because the schedule of the product’s release and the timing that JYJ wished to reveal the music video did not match. In the end, JYJ waited about a month in order to have the date of revealing for the Music Video as near to the end of September when LG Optimus Q2 was planned to be released. Thanks to this, the promotions took place at the same time and created even more synergy.
The anticipation for seeing JYJ for the first time in a long while after the music video’s revealing has continued in the form of interest for LG Optimus Q2 and so we are truly happy. In tune with our original plan’s intention, many fans are expressing a large sense of excitement at the fact that they can meet JYJ on public TV through the LG Optimus Q2 advertisements. Therefore we can say that the early marketing was extremely successful.
Everyone~ JYJ is a do-it-all entertainer and shows a variety of appeal as Korean Wave Stars. Just as much as them, we hope you love LG Optimus Q2 with its best of capabilities, convenient QWERTY design, and a slim style.
Source: LG Electronics
Translation Credit: JYJ3
JYJ3 
They prepared the advertisement for two months…………….I wonder how on earth LG Col doesn’t………….¡DAMN!!
¡This is just great!! ¡JYJ is rocking the house!!
daebak! love u LG company for the trust you showed the boys..
“Above all, until now there had been no advertisement in which the three members of JYJ appeared together—and so we were secured the scarcity value by using JYJ in the advertisement, more so than any top model.”
This is too RICH !!! I LOVE it. The idiots at Sme & their black-hearted minions have MADE JYJ even more exclusive than ever. A top brand company went to special lengths to secretly/privately secure JYJ’s endorsement.
This is especially *tasty* since SMe is well known for saturating the media with it’s premiere acts…to the point that one begins to wonder how little faith they have in their artist’s-stable to create a buzz without having to slam images into people’s faces over and over….plus putting them on every manner of variety show despite any relevancy.
ah JYJ ~~~~ how do I love thee? (っˆーˆ)っ❤
Guess who is eating his shoes and pissing his pants in dispair right now……..
Pissing Shoes Man ? heheheeee
Yes, the very same Piece of Salty Macarel…….. LOL
Every dog has it’s day…well now. EXCLUSIVITY is now the new buzz word. As the saying goes…the cream rises to the top! Love the fact that LG just comes right out and lays it on the line. They obviously know a good thing when they see it. Whoever arranged for this hook-up deserves some MAJOR PROPS!
nicely said! what goes around comes around and sm is kind of getting it back. justice will be served!
I loved it. How cool are they, Junsu’s “kiss off” look towards the end was priceless.
Finally a company who knows how to use thier their brain!!
@Chewy…
Om My Gosh! YES!
I wish we could purchase this phone here in the US, but I know we can’t. It would help JYJ so much if all their fans here bought this phone. It’s sad that LG makes different phones for us here, and we don’t have the opportunity to purchase the one JYJ is advertising. Even if it were possible to purchase a phone like this, LG would probably use some American actor to promote it.
My heartfelt thanks to LG for their business savvy and good intentions to bring forward these three young men, back to their rightful place as the Kings of Pop in Asia. And in the classiest possible way.
Thank you and Congratulations to LG Marketing/Advertisement Department, you’re such a genius of coming up with kind of marketing approach having JYJ == “LG Optimus Q2, with its best of capabilities and its relief of the frustrations of a touch screen of smart phones through a QWERTY keyboard, fit well with the image of JYJ who are perfect in everything—performance, acting, composing, dance, and singing.”
GOOD LUCK to both LG and JYJ!
“with this kind” of marketing approach…
Finally! More people with wits and guts to support/recognize JYJ’s true potential!
Huahahahahahhaha.. *joyous laughing*
Well..finally they’ve recognized as the Kings..
And not only the korean public, but also the big company itself..
Cooolll, Sexy men.. Just show them who’s the boss here.. XD
LG daebak
JYJ jjang
Smart marketing strategy LG, no wonder u’re a huge company… Love u~ 😀
PS: yoochun’s legs are so looong…
Thanks LG! Your support for JYJ , we really appreciate it! I love how even LG realize that JYJ is really have super extra value because not just fans really want to see them but also because they are good at everything 😀 I wish in the future will be more companies will support JYJ too.. In your Pabo Shoes Man!
I freakin love this!!!!!
“one of the hottest issues in the pop music industry for the second half of 2011 is the official release of the first Korean-language album of the GLOBAL STAR, JYJ.”
“Get Out…conquered a variety of digital music charts from the moment of its release and announced the RETURN OF THE KING”
“Everyone~ JYJ is a do-it-all entertainer and shows a variety of appeal as Korean Wave Stars. ”
FINALLY! A company that is NOT in the entertainment business, who can just come out and say the truth! Yeah BABY!
@sally_b
“The idiots at Sme & their black-hearted minions have MADE JYJ even more exclusive than ever. A top brand company went to special lengths to secretly/privately secure JYJ’s endorsement.”
HELLS YEAH! Time to rethink your strategy, guys! Oh… wait… you can’t…. cause you both Keep Being Stupid and are Persistently Stupid Men (and women)!
Keep Being Stupid and Persistently Stupid Men
!! Excellent (thumbs up) The Acronym Game just keeps getting better ~ heehee
This is how the PR and marketing department of a company should be!!
LG is has the smarts and they are big enough to care about other small fry companies!!
Thank you LG for supporting our boys!!
Salut!!!!!
oopsss TYPO!!! OMGSUN!!! the bane!!!
I mean…. NOT care!!! sheeesh!!!
“This song which was released like a comet with no prior promotion conquered a variety of digital music charts from the moment of its release and announced the return of the King.” That is exactly the message of this mv and the LG ad. Everyone who sees it knows it.
So there are companies in SK who can see the truth and capitalize on it. The old world media has to scramble now to keep the new media from making it obsolete.
nice… now i want an LG fone… heheh
LG with Pure Smart Men in their advertising department will increase it’s image and profits by leaps and bounds.
KBS with Pure Stupid Men in their organisations will continue exposing their Pabo Sicko Mentality.
Please LG Branch company in all the world.. be sponsor of JYJ where ever they will held the Concert…
LOVING IT!!! This article is like a JYJ Love Feast. LG really went all out in praising JYJ.
Now here is a company that totally gets the value of JYJ and they’re not afraid to declare their “love” for JYJ.
Here are a few points from the article that kept me smiling from ear to ear.
– the hottest issue in the pop music industry for the second half of 2011
– of the global star, JYJ.
– song which was released like a comet
– the return of the King.
– JYJ who are perfect in everything—performance, acting, composing, dance, and singing.
– So it was a win-win strategy. Above all, until now there had been no advertisement in which the three members of JYJ appeared together—and so we were secured the scarcity value by using JYJ in the advertisement, more so than any top model.
– Jaejoong, Yoochun and Junsu of JYJ showed up in sophisticated suits and showed off a splendid performance in dancing and singing.
– were truly expressed in a suave and sophisticated way.
– enjoy the suave JYJ…
– Everyone~ JYJ is a do-it-all entertainer and shows a variety of appeal as Korean Wave Stars
PREACH IT LG!!!!
Great Job!!!! my boys!!! ^^…hey….U can see now..who are the boss in K-pop….hum..SME…hahaha…i can see your tears..hahah..you are stupid guys…wow..how cool…my JYJ..no one can better than they are…really …u should know..what was you are wrong..you should learn more in this case..no body can throw our heart ….Our JYJ…FIGHTING…and thanks to LG…^^
wow! ! ! !great STRATEGY indeed. . . . . the SCARCITY of these boys. . . . love it. . . wish i could purchase this one in full support to both JYJ and LG. . . . .keep rocking guys. .. . . .