Ottogi’s Gis Myun CF, which is endorsed by JYJ’s Park Yoochun has obtained the first place for its effectiveness.
According to Korea CM Institute on Jan. 23, Gis Myun CF registered 253 Won in CPCM (cost per consumer’s mind) last December.
CPCM is a judging standard for the effectiveness of a CF by taking into the account viewers’ satisfaction, advertisement cost, cost needed to attain per viewer’s satisfaction and other factors. Last month, the total average CPCM is 1621 Won.
The Gis Myun CF takes notice that ‘gis’ and ‘kiss’ are pronounced in a similar way and it sways female hearts through the appearance of JYJ’s Park Yoochun. Ottogi decided on the English name ‘Kiss Myun’ for Gis Myun’s exports. This special characteristic is also shown in the CF.
Using the lyrics ‘Kiss Me Darling’ from a well-known pop song as the background music, the lyrics have similar pronounciation as ‘Gis Myun Darling’. The song rings in the consumers’ ears until they have committed it into memory. The gentle image of the model causes the consumers’ unified responses. The CF also took the third place among the top 30 in another ranking of advertisements’ effectiveness.
At the second place was Cha Du-Ri’s ‘Because of Liver’ CF for Daewoong Pharmacy with a CPCM of 396 Won. The third place went to Lee Seung Gi’s Pizza Hut CF with a CPCM of 471 Won. It also took the first place last year.
(T/N: The lower the CPCM, the more effective the CF is.)
Source: Asian Economy via Nate
Translated by: Shermin of JYJ3
Shared by: JYJ3
Please do not add to, alter, or remove the credits.
JYJ3 
Chunnie ♥
chunnie 😀
6002 XD
the micky
XD
Chunnie daebak ♥♥
Chunface always effective to steal people’s heart 😀
Helllooo dearie @gigi *hugs*
“Chunface always effective to steal people’s heart”
Idk..effective or not..at least he’s effective in stealing both of our hearts, rofl.
Bad boy..return our hearts to us!!! hahaha~~~
@bubbly
devil Chunnie, he refused to give our hearts back xD
@gigi
omo..you actually requested for him to return it to you?
I was joking earlier on..
I actually requested for him to keep it..
so long he takes good care of my heart and oh..
I did remind him..don’t break it! It’s precious! 😀
rofl.
cf stands for chunface. of course it’s effective! :3
@noi
Good one: “cf stands for chunface.” LOLOL.
@noi @bubbly
hahaha I love it CF= ChunFace
ROFL
@noi
ha ha cf=chunface lol
Yay for Chunnie!:) Can’t wait for his next commercial!
@deljoon
Yay twice for Chunnie..
NEXT!! We want more Chunface on t.v.!!! lol~~~
Its Park Y.O.O.C.H.U.N. 😉
aigooo…chunnie.. you’re number 1 in TOP5 CF KINGS n TaiwanTV … & now… number 1 too…. congrats to you… you deserverd to be no. 1….. goodjob chunnie..
This is PARK YUCHOON…! omo..chubby..chubby…hot..hot…
Now there’s a phrase – sways female hearts – I think it is more like stealing female hearts and not ever giving them back.
@Lisa
“I think it is more like stealing female hearts and not ever giving them back.”
HERE..me..a victim here.
Mine was stolen not too long ago..
and I don’t see any sign of him returning it back to me..
not that I’m complaining though, hihi^^ 😀
I love this CF!!!
@Flower
Gimme five!
This is one good example of the infamous Chunface put to good use 😉 … lol~~~
I love it! When I saw the title my first thought, no lie, was “With pleasure, baby!!” XD
Oh goodness, that’s our Chun, making the ladies weak in the knees!
waaaaaa
Yoochun kiss me plisss..
♥`•.¸¸.•Ħǐǐǐǐ:Dħǐǐǐ:Dħǐǐǐǐ:D*•.‧::‧ •☺☺*
Congratz 6002!!!!!!!!! here i come to give u a big, big kiss….muaaaaaaaaaaah!
Yeah! It’s 6002, man!
Ah Yoochun, what an adorable devil you are. Don’t you know it’s dangerous to have this much charm? What’s that you say? You don’t care, you’re having too much fun. Well, that’s a horse of a different color. All right have fun, but remember one thing, while you’re having all this fun, don’t forget to save some of this charm. Never know when you’ll need an extra supply. 😉
@BAF sis I don’t know how much more charm he has,even the veteran actor senior in SKKS comment YC is a men with loads of charm
@zan
He indeed man full of charm. In Ottogi he only showed his feet and sing “kissmyun darling” and TADA 8 million Ottogi has been sold in one month.
@zan
IKR? That remark coming from a veteran actor just goes to show that..
he is indeed a person with loads and loads of charm..
there’s a reason why he’s owned the title “Prince Charming”, lol~~~
@zan
My dearie, my take on the amount of Yoochun Charm? INFINITE!
@BAF
Omo..never knew before this that a devil can be described as adorable..
I thought only angels are adorable..lol~~~
Well, we wouldn’t want Chunnie to be typecast now would we? 😉 Variety as they say is the spice of life. I so much prefer spice. 🙂
@BAF
Me prefer spice too. The spicier the better, lol~~~ 🙂
congrats, chunnie!!!!! 😀 i still don’t understand the cpcm thing, but seeing how chun’s number is far below the average, his cf must be a hit!!
btw, is that cha du ri the nation team soccer player? he’s also starring in cf? O-O *search his cf*
@noi
Gurl, you seems to know everybody, lol~~~
Amazing!
So how’s your search going on there? haha~~~
kke, i once followed suju closely and they mentioned ‘cha du ri’ in one of their jokes then i looked that guy up in the internet,, i know nothing about soccer though :p
@noi
Omo..you “once” followed suju..so, not anymore? lol~~~
Ok, now everything’s clear. You know nothing about soccer, haha..
My first thought was maybe you are into the “soccer” thing because of our maknae Junsu, lol~~~
@bubbly: of course not~ haha~ why would you think i’m in this site? :p
“CPCM is a judging standard for the effectiveness of a CF by taking into the account viewers’ satisfaction, advertisement cost, cost needed to attain per viewer’s satisfaction and other factors.”
So there’s really a system to measure the effectiveness of one CF, wow!
And all this while, I thought it’s just based on assumption..
that is from the general public’s response to the said CF..
and how much more output they manage to create from the CF and what not .. 😛
that is cool. go chunnie^^
¡Clever bussinessmen! They used the “kiss me Park Yoochun” effect to sell tons of their noodles. ¡Many claps!
@shuhel
yes great marketing team,they use Kiss me word together with Mr.pouty lips
@zan JYJ= my encouragement
That’s right! MISTER Pouty Lips. lol. & btw: I am crazy about your new avatar. It is exceptionally cool.
Or are you meaning my saying MISTER Pouty Lips? When you ask what do I mean by it? Of course I mean that Yoochuna’s lips are THEE Pouty Lips of Pouty Lips. lol. (‘course I could also mean, you all call him Mister and I’ll call him, husband. Just sayin’)
@grlex
thank u. I am love my avatar more now because it match my personality white and black.
yeah yeah YC has too many wives a lone in this site
@Zan
True dear, Mr.pouty lips. His lips are so juicy and red that one can’t help to feel tempted to kiss him passionately to taste them. ¡Oh lala! Mr. seductive Yoochun in action 😉
What I love about chunsa is we love every aspect of our Chunnie! When he is debonair to death, pimp Chun, whiny Chun, too cool Chun, dorky chun, chun-erotic –all of him. I think we all love to watch him eat as goofy as that sounds. He seems to eat well (though he is a bit too slender every now and again). I love it when his mouth is full and he is just chowing down like any other guy, or he has a mouthful of something too hot and he responds like anybody else, camera on or not! He is the most boy-next-door idol every to happen to our hearts, but then he breaks out this unbelievably beautiful almost too gorgeous to be human side. *sigh* It’s grand being a chunsa… Eat more, my darling, I adore your chubby cheeks.
@grlex
“but then he breaks out this unbelievably beautiful almost too gorgeous to be human side.”
can u please tell me what do u mean by it?
Do you remember that time –I think it was 2011 World Tour. It was all of sudden like Chunnie’s face was way prettier than usual. His eyes and his hair and his smile. It was almost like a feminine beauty had taken over his looks, and he was so perfect it almost devastating. One of these times highlighted is when he is wearing all white and he does the sexiest little dance in the whole world, but just looking at his little face, the look of it is downright breath-taking. Do you remember?
not only yoochun Junsu and jaejoong too look more beautiful and healthier than before happiness shows on their faces more they also look more relaxed
hi grlrex how are u
@Pierrot
Hey! Hi there, you!
hello hon ^^ happy lunar day if it is lunar day ^.^ happy day anyway
@zan JYJ= my encouragement
Ah! And now I remember how I came to the thought exactly. When JYJ performed for the Korean Women’s Journalist Association (probably not the correct name) and it was reported on here in JYJ3 one of the journalists had made the comment “and that Park Yoochun, is he even human?” when responding to how gorgeous Micky is and here at JYJ3 we all fell all over ourselves with comments that “nope, my dear, you are right. Yoochuna is an angel, a god…. [etc.]” So now I have it in my head (and before my very eyes) that there are times when Yoochuna is so beautiful as to seem unearthly or as an ethereal being.
@grlex
got your explanation sister
@grlrex
Well-said! *clap-clap-clap* Couldn’t agree more, hihi~~~ 🙂
I like the following two especially:
“..or he has a mouthful of something too hot and he responds like anybody else, camera on or not!” ~~ that’s Chun, alright!
“It’s grand being a chunsa!” ~~ hahaha^^ yes..most definitely! 😀
AGREEEE! LOL yeah, it’s true that he isn’t the most handsome man in JYJ (it goes to JJ) and it’s true that he doesn’t have the best voice in JYJ (goes to Junchan)…
But, what I love from Chunsas to is that… we love every aspect of him ^^ really, I really really really love when I see him chewing his food in his mouth full LOL ^^ We don’t care if he’s being silly, stupid, handsome, beauty, dorky… because we love him just the way he is 😀
Hey, 6002! Do you know what’s my biggest wish? Yeah, I really wish to become your SANDALS!
yochun jjang..!!the ‘kiss myun darling’ immersed in my brain too..i really want to taste the noodle but unfortunately its not available in my country..
hopefully they come out in more cf.. ^^