Dear readers, see instructions here, in our first General All-Purpose Post.
Let’s have fun, build friendships, share news, and be happy in JYJ ^__^
Credit: stephierific.tumblr, @0101xiahtic, @6002theMicky, dbskquotes.tumblr
Posted In: GAPP
bambaya
Toinkk….. I lost to you lil one!!
Congrats!! Throws confetti!!!
hahaha XD thankyou omma! ^^
Enjoy being BAP!!!
Congratulations @syafiqa router ^____^
Now you know how is like to be a Ninja ne
hahaha sometimes i didn’t really care about this. but when i saw JYJ3 post in my TL n it;s stil 43s ago hahaha *runtoGAAP
GAPP*
hi @syafiqa
You’re on TOP today ….good job…Have a nice day!!
THX! u too!^^
So fast! Congratz 😀
Congrats little one!!!
@ syafiqa router
Howdy!~Congrats^^
hai
Hai…
Hi sis@Jae-is-Mine
Happy to see you here …How do feel today?…I press the reload page until I nearly doze off…
Hi again sis @mamajyj.
I was asking the same question to our dear sis @jaeismine..on twitter. 😦
*wondering whether her dear sister @jaeismine have recovered from cold or not*
@mamajyj
I am wearing long sleeves sweater-like top to get rid of the cool temperature. Thanks God it is hot outside. It was freezing earlier… I look like a weirdo today.. LOL.
Called my doctor friend last night and took the drugs he told me to buy. Went off like a log… hahaha.
I didn’t see yesterday GAPP due to that…
Miss u sis!! Love u!
hi sis XD
hi @mamajyj,@missfahra,@ivy XD
@dolta_甘い (@dolta_07)
Hello my dearest! Welcome back!
hi @dolta
Didn’t see you just now …how’s your day? Another great day for JYJ family. Hug u my dear.
ahhh i got interview in a big city sis XD.hug you too
@ dolta
Koniciwa~ Hv a happy Wednesday ya ;D
Hai Auntie @Jae-is-Mine 🙂 ! how are you?
I heard that the Desperate Housewives of Jaejoong has been formed and you guys even have an apron as your official costume!! LOL !!
I read your conversations from yesterdays GAPP & you all are HILARIOUS… seriously… naughty naughty 😛 !
& idk whether or not to pretend that I am in no way, shape, or form related to @jamaryka …. LOL >___< !!
@*Angel*
LOL…. hahaha. I don’t know whether I deserve an apron. I can’t cook. JJ will cook for me and I will cook him noodles…. LOL. But if the apron has JJ’s face, I will never say other than Yes!
Desperate Housewives??? Hahahaha… naughty! Desperate Jaejoong-wives… LOL
Ah desperate Jaejoong-wives is def more fitting 🙂 !! haha! I cant cook either besides ramen >_<… and so I figured JJ would make the most suitable future husband for me hehe 😀 he'll be the one that's wearing the apron!
@*Angel*
Hahahaha…. and he doesn’t mind cleaning! An angel cleaning and cooking for the wife who has beautiful hands and feet! That girl will be on some Wanted posters…. LOL
I was told by one of my certified hand therapist professors that i have model hands so that’s a check on that list 😉 hahaha… id about feet though… i have tiny feet? LOL. JJ should just propose to me right now… 🙂
Hi
@ Wendy
Howdy^^
hi
Annyeong Auntie @mamajyj 🙂 !!!
How are you?
My mom can’t stop talking about how funny the conversations between the desperate housewives were on yesterday’s GAPP. You guys are out of control (in a good, hilarious way lol) !!
just yr comment up here …your mom sure one funny lady …I like and love her a lot … where is she now? busy cleaning the house or gazing at Jae’s photo…
Hi auntie! She was busy cooking breakfast and preparing lunch when I posted this morning 🙂 (i love her) but she did stop for awhile to gaze at Jae’s photos that people posted here on the GAPP LOL 😀
I love that she’s as obsessed with JYJ as I am- it makes things so much fun around the house 🙂
She says that you are hilarious as well- coming up with the apron design haha!
@mamajyj
I am behave right now..visualizing what else can I do to make our apron look good…lol
Hi!!! Congrats to Syafiqa~~~~
thankyouuu
hello everyone….read read read
http://www.twitlonger.com/show/gpq96d
hi @nomusicnolife
Happy Wednesday!!!
@mamajyj
happy wednesday =) have a nice day ahead ya ~
@nomusicnolife
Hello my dearest!!! Hugs u…
Is that sole reporter’s report going to be used as legal proof or not? I have read more scarier evil deed against JYJ’s activity in Japan than that, but since to be submitted as proofs to court?
Medias can deny anything if it is the fans who complain against them. They can say that there is no written proof to support the complaints. I wonder…since reporters have to write everything down, this time it will make any differences…
Fighting JYJ!
@jae-is-mine
hello sis *hugs*
unsure…oh? like?(wait..don’t tell me..i may cry)
actually im kinda blur…lol -_-” That article is from Jin to JYJ?
you said tha article is from jin to JYJ correct me if i’m wrong maybe because its like they have the same situation where the agency is blocking them where in jins case they cancelled his concert as a punishment for getting married not sure about it though i just read it on twitter but i did not read more about jin.
JYJ FIGHTING!!!!!!!!!!!!!!!!! I know time will come that they will freely do their activities and become a world top star JYJ.Always keep the faith
@guardiankarma
oh..really? i never know jin is having a hard situation bcos he’s getting married..oh..pity him 😦
YUP! I believe the day will come ^^ JYJ hwaiting !
SISTER I MISS YOU AND JJ VERY MUCH >.<
@dolta
my lovely sis..i miss you too *hugs*
@ nomusicnolife
Howdy sis!~ Hv a fantastic day *˘◡˘*
thnx for this post! JYJ~ers n JYJ *Fighting!*
@ivy
aloha…thanks and you’re welcome ^^ ne..hwaiting hwaiting
you know the problem with all this is that these Entertainment Companies will keep doing what they want ( law or no law ) because most people (consumers ) never really care to do anything about it … never actually oppose it …people think that this is what’s going to happen if you don’t follow the rules or break a contract even when they know that such rules and contract shouldn’t exist in the first place .
Entertainment Companies care only for money ( the consumers money )… if they stand to lose that every time they do this kind of thing then they will think twice before acting like a bully to anyone .
@meme & JYJ
MONEY is the keyword *sigh* If only they will…
Hello JYJ Family ^^
Another day, another great moments to be written.
Greeting to Jae-is-Mine (Jae&JYJ/DBSK), Wendy 웬디 (@twendy85jyj, mamajyj ^___^
Hello my dearest Puti…. !! Hugs u!
@ Puti
Hi!!~
Cool~ *-*
OMG..!! so handsome..
hohoh looks manga *__*
Hello there …@puti @MissFarahSawa @wendy @solangejj and JYJ family
Happy Wednesday ….and I’m happy to be alive to face another uncertain day.
As usual at his hour gotta make a run and glue to TV screen to watch K-drama. see u later
LOL. See you later!!
@ MissFarahSawa
Hello sis! Gday to U *hugs*
Awww this one is cut~e ❤
Me too….. so cute!
@jae-is-mine @mamajyj @ MsFarahsawa @jyj1214 @Pierrot @maejae @Sapphire , JYJ3 Admin, JYJ LOVERS
GOOD MORNING, GOOD AFTERNOON AND GOOD EVENING
thank you for sharing all the pics..
Good Morning dear sis …we are going to see sis @maejae and @jyj1214 until Sunday … gonna miss them.
Big hug from one mama to another mom.
@ mamajyj
I heard that they have duty..maybe after the lenten season everyone will come back..
*hugs to you 2*
typo:we are not going to see …. my hand is faster than my mind …
@mamajyj
don’t worry, our mind and hands think alike..we are sisters ..I can read your mind and you can read mine…
LOL
hahaha, so fun…
@uniquekacantiq
haha..should add “death” too haha
Thanks so much @estelgrace the gifs are gorgeous!
Have a good day my dear JYJers! ^^~
I love this saying…but I don’t quite understand his message -_- why am i so stupid? T_T”
I like this one *O*
Let’s warm up the temperature with super handsome Jaejoong…. 🙂
Sorry for ones who lives in tropical countries and suffering no cold…. ^__^
I want to hug him …. must feel so nice and soft …
@mamajyj
I want to kiss him…. hot, wet and long…….. 😀
@Jae
Are you sure you’re much better now coz we don’t want JJ to become worst with his cold….You should keep your distance at the moment ..let me do all the above on your behalf until you fully recover ….
@mamajyj
I refuse to delegate the kissing part to anyone…… hahaha.
OOoo sis…you becoming stingy
@mamajyj
I let you hug him….. 🙂 Lips is mine 😀
@jae-is-mine
..hot, wet and long…kiss !
(you need to teach me how )
@mamajyj
.. let jae-is-mine do the kissing part for now..anyway, we can hug JJ..
thank you for the apron that you make..did you see what is my request to add on the apron..?
Me being the model or to add Jae photo on it like sis@Jae-is-Mine suggested…
BTW …it’s not fair sis @Jae-is-Mine got all the best part ….once in a while she have to share it with us ….is that true sis @Jae
@mamajyj
..i will try to cut and paste some fanarts of JJ and to your apron to be like a printed JJ face..lol
.. wish I have time….maybe this long weekend..
kids will be home for easter break..
Saturday, needs to start cooking for Sunday,..sister n family will visit us and will watch korean drama for the whole day…with lots of food..fried kimchi, chicken/beef bolgogi, stir fry fish cake..etc..yum yum yum..Korean Food ! Korean Movie !
… omygoodnness..we are now korean in our heart…JYJ why do you that to us..LOL
That’s sound and taste yummy. I never tried kimchi before ….my family love Japanese food especially the sushi ..
@mamajyj
Japanese food is good too ! if someones celebrating something in our family, we always come to eat in one of the big Japanese Restaurant here “TOKYO TOKYO” (eat-all-you can) , sometimes, THAI Food, only 10 mins away fr our place, and Malaysian Food..”Penang”..servers know us there coz we look like Malaysian..and the food is the best..we love to eat !
we also visit HMart (Korean Supermarket).. a lot of free food tasting that why we know some food . we can live inside the store.LOL.
@mamajyj @jamaryka
I know…. I know… before you both are upset with me… I know I must rest and sleep well for my fever to get better.
But I can not stop myself from entering GAPP and reading your comments. Now I seem to miss you and @jyj1214 @maejae @MissFarahSawa from the group rather than GAPP. I feel so happy when I see all of you, desperate Jae-wives (I disagree with *Angel* using desperate housewives…hahaha). I miss our young @Sapphire too….
I will read, write and then log off as quick as possible. Why this fever is so difficult to get rid of. Why can’t Jaejoong be my fever?
Love u sis!!!! Mwah mwah….
@jae-is-mine
take antibiotics right now..2 days of fever and chill is not good !
kidding aside….my diagnose is LOVESICK for JJ..thats why you have JJ fever..(just laugh)
maybe if I live beside you right now, I will tie you up on your bed so you can rest …no computer, no work..REST and plenty of liquid.
I agree with sis @Jae-is-Mine … Desperate-Jae-Wives sounds more catchy ….
@Jae do get well soon …I cannot visit u coz you so far away …send my prayer for you
@jamaryka @mamajyj
Thanks both sis!!! Love u more! I have re-read GAPP and didn’t look at other post on JYJ3 or I might not able to detach myself from my notebook…. hahaha.
See u tomorrow. Tomorrow will be busier since I have to finish a project before Monday and Friday is holiday.
Fighting!!
@ mamajyj~Happy Wednesday^^
mee too but im afraid i wont be able to let go hehe
@ Jae-is-Mine
Jae is so angelic looking in this pix *melts*
Yes ivy…. JJ indeed is… 😀
From @MINMIN….. because we love Jaejoong, and because she knows that having smexxy Jaejoong will speed recover me….
For all Jaeharems too… ^__^
To have it totally exposed is one thing but to have it peeking through sheer cloth is more seductive…
soo happy! Jae is gonna start filming on the 15th!! can’t wait for it to air!!!
Is that true ….OMG that awesome news…he must be OK then whewwww
yup! isn’t it great news?!! and here’s a twitpic by JYJstar of how Jeongie will probably look like…
http://twitpic.com/95ddpe
gorgeous!!!
If he gonna look like this. …I’m more than in love.
I believe his image is like this ^^
yes i’m happy too
and this is saeguk XD. i want to see Jae with long hair and sword
Love this one sooooooooooo much!!! For all Jaeharems too… ^__^
I consider about posting this before leaving GAPP, but life on Twitter is so busy I might forget this. And who knows that my boss needs to talk to be before going home…
absolutely love this one sis! thanks! thanks! 🙂 *click and save*
@히라 eimar ebiro (@missteryusli)
Yes… I love it too… so much. It used to be my screen wallie. I changed it to Protect the Boss large JJ one so my boss would stop saying that beautiful boy! LOL….
hahaha!!!!
Look so warm and comfy ….can’t wait to see him smile like that again…
@mamajyj
I will die if I can’t attend his fans meeting nearby….
@ Jae-is-Mine
Koniciwa! *waves*, How R U? Hope U R well n happy today =)
The most gorgeous man in the world!!~Kyaaa
@ivy
Hello dearest!!! Hugs u! Happy Wednesday to you!
Yes… Jaejoong has that angelic look with smexxy aura… LOL
@jae-ismine
very very very naughty smile !
I would make Su see this GIF if I could 😀
Gday estelgrace 😀
Haha~~ so cute n funny!~ Thnx for posting =D
And here’s what the Panda last week put in my mind once I saw it:
BALLOOOOONS!! XD
hahaha XD
i don’t know this pic XD……again sis!!!
and what is ballons ?
annyeong girls!!!
(\__/)
(^_^)
(“)?(“)
been so long(i guess) not drop a comment here..^0^
how are you guys doing?genki desu ka?
since i dont really have work to do now, so im wondering from here and there..lol
And here i need a favor from our ladies that ever been to or resident of this city.
i’ll be going to Medan with my friends, early next month. so if any of you can recommend some good places to visit and shopping or any delicious local food i can try. also, is the condition there getting better?
onegaishimasu! (ღ˘◡˘ღ)
Hi @naesarang09
Then the person that you can talk to is our own sis @jaeismine!! She’s from Medan. 🙂
Maybe I can take the information too since I am going to Medan too this October 😀
@naesarang09
Hello!!! I am from Medan.
Places to visit will be Lake Toba, about 148km from Medan. It takes about 3 – 3.5 hours traveling. You can also go to Samosir Island in the middle of Lake Toba.
Or to Berastagi, for the mountain view, or Lau Debuk-beduk, about 1.5 hours from Medan. Lau Debuk-debuk is hot spring. Berastagi is about 2 hours from Medan. It is suggested to leave early in the morning for traffic will get worse later on.
Are you from Japan? Then it is not a good idea to visit our shopping malls. They are less sophisticated than yours. But you can visit the historical places such as Istana Maimoon, Grand mosque or Tjong Apie resident.
Or you can travel around Lake Toba for better view.
Cheers,
^__^
@naesarang09
Feel free to ask for more info, or you can tweet me on @lelymsiregar… 🙂
@jaeismine
no la..I’m your neighbour, from malaysia..dont get confuse from my nickname..><
i'll be staying in medan, if im not mistaken hotel kesawan…
so is the good places takes hours from main city?
sorry it should reply to you sis..XD @jaeismine
@naesarang09
Hahaha… Names always get me lost… 😀
I looked at the hotel. You will be staying at the area where old buildings are easily found in Medan.
If you like Durian, you can go to Jl. Adam Malik for it. For delicacies, you can buy Bolu Gulung Meranti or Bika Ambon. You can ask the hotel to help you with that.
We usually go around the malls for free time. Since KLCC is awesome, I don’t think you will consider the malls in Medan is wonderful. Jakarta has better malls.
We have Taman Buaya if you like special places. But the Grand Mosque is historical and beautiful too. While for Istana Maimoon, since you are from Malaysia, you are most likely to have better ones.
Lake Toba is highly suggested. Check this out: http://tobaguide.com/
oh, i havent been to KLCC for so long since im not in KL anymore..hehe
we need to save our budget, so we just choose any affordable one..XD
lake toba, yeah heard about that. do hotels provide this services?
dont really have confident to drive our own there..^^
@naesarang09
The hotels usually offer discount when it is not peak season. If you have booked at Hotel Kesawan for Medan, maybe you can email them in case the hotel have a link to a hotel in Parapat. If you want to cut cost, it is suggested to stay in Samosir island rather than Parapat town. The price can vary from IDR 150.000 – 500.000.
Check this one: http://www.asiarooms.com/id-id/indonesia/pulau_samosir.html?gclid=CKv_hpPhmq8CFUYb6wodBWbXag&curr=IDR&pv=GOOG_1063056ID&WT.srch=1
then i think need to email the hotel to ask for these services..^^
Tasted Bika Ambon before. Niceee~~~~ LOL
@MissFarahSawa
Delicious Bika Ambon from Medan… 😀
Hello JYJ Family~ Hope everyone is having a nice day =D
Haha Jaejoong being playful~
ahhh he’s just so adorable- i wanna take him home with me!!!
thans for sharing sis @ivy!! 😀
U R most welcome Angel^^
@Ivy
Thank u so much for the vid…I keep replay the vid until I lost count…so kawaiiiii
@mamajyj
Haha…glad U enjoyed this vid, he is simply irresistable 😀
@ivy Thank you! Reminiscing about the Busan Concert last year ^^
@murasakI~
Hi~ Its my pleasure =)
Ahhhh beautiful memories ><
Hugz~~
Thank u ivy!! Late response… for I can only access youtube at home…. 😀
Enjoy da vid sis, JJ is such a cutie pie ^__^
Less or more it makes no difference coz Kim Jaejoong naturally veryyyy good looking!
LoL miss out a word : i meant Kim Jaejoong is naturally veryyyy good looking!
@ivy
Yes, he is. Jaejoong can be anywhere and just snap his camera. It always produces gorgeous selca!! Isn’t he an absolute beauty.
Not because JJ is my bias, but taking self photos for everyone else is not as easy as JJ. While for others it can be good, average or rather hideous…. for JJ it is always good.
Very photogenic!!! Never fail to give such a beautiful pose.
Yes…. so enchanting!! I love all my photo collections!
OMG jaejoong looks so HOT *___*
Omg..this photo is simply breathtaking!
Love the pic, thank you ^^
@murasaki 紫♥♥ IOnlyShipJaemuCouple♥♥
I know…. breath-taking! You even forgot to shove me away…. hahaha. Hug u sis!!
And also hug @Dolta & @inddee
Hugz you back, muacks ~~ Although, you are my “rival” XD But I still “love” you….. 😛
@jae-is-mine
copy and save it …done ..
From baby Su:
Junsu teas us with his cute full kissable lips mmmm so yummy and nibbly : P
thank u for the pic ^^ hope u are fine and the Flue is gone Jae-is-mine i prayed for u , are u feeling better ???
HELLO my fellow JYJ family ^_^ !!
It’s WEDNESDAY= Rooftop Prince day!
I can’t wait!!
Let’s get the rating up even higher this week!
ROOFTOP PRINCE FIGHTING!!
JYJ FIGHTING !!!
I hope everyone has a wonderful wednesday 🙂 !! 3 days left until the weekend!!
Hi @Angel
Big warm HUG for u!!!!
Hi Auntie @mamajyj !!
Thank you for the big warm hug 😀
*hugs back*
I hope you are having a great day so far! 🙂
My dearest niece *Angel*!!!
Hugs you!! Is your Twitter account active? or you rarely use it?
*HUGS BACK*
My twitter account is active, I just haven’t used in in a few weeks because I’ve been busy with my internship. I also mainly use it just to tweet our three boys ❤ – I dont have followers besides my mom haha!
@*Angel*
I saw that. And you lock your account too… It makes it hard to follow you…. hahaha. I am following you, but since it is locked, my request is pending… 🙂
I accepted your follow request! 🙂 And followed you too Auntie @Jae-is-mine ! I locked mine cuz I dont like random people following me >_< !
And my dearest niece…. you are so gorgeous! You must stay away from this auntie during JYJ concert or Jaejoong fans meeting. You will shine out this fading lady…. hahaha…
AHH NOOO *blushes* thank you so much Auntie @Jae-is-mine… ❤
You dont have a picture on twitter 😦 how can I see my awesome Auntie's face? My mom @jamaryka says you are pretty & you actually can be mistaken as a Filipina- i wanna seeee ^_^
@jae-is-mine
..no one will come near us at the concert..they will see how the loonies and desperate wives of JJ INTERACT..they will come home without eardrum and lots of bruises (punching and squeezing)..LOL
@jamaryka
Bwahahahahaha….. And we can wear white shirt with Desperate Jae-wives on it. Red sparkling letters!!
I wonder what JJ will do seeing that….
Inviting us to the stage??? *imagining*
@ jae-is-mine
will ask @mamajyj to design one and I will make sure that we all have it..I’ll ask @angel to make t-shirt for us..we will , print and iron it to the shirt and mail it to our sisters..l’ am READY and PUMP ! Don’t imagine it ..we will make one..Promise. LOL.
@ Angel
Hello sis~ Yup its Rooftop Price day‚ im so excited!
Hv a fun n lovely Wednesday too (∩_∩)
http://seoulbeats.com/2012/04/sb-exchange-13-inside-sms-box/
i know there in GAPP there is many vid or pic but i want to discuss this article from SB
SM is a big part of my K-pop experience: my first ever K-pop song and MV was a SM production (well, at least the MV was), my favourite K-pop group is a SM creation, my bias is signed to SM and I can list every active artist in SM’s roster (well, the idols, anyway). It’s all a bit scary, when I think about it.
SM Entertainment was established as a public company in 1995 by Lee Soo-man; while the “SM” initially stood for “Soo-man”, it has since been revised to “Star Museum”, of all things. SM debuted H.O.T in 1996, followed it up with S.E.S in 1997, and has been going strong ever since. Considering that I was only introduced to the company a good decade-and-a-half after its birth, I have some catching up to do. And so, I”ve enlisted Amy, Patricia and Subi to school me in the ways of the Star Museum.
1 .SM was one of the first companies to set up shop, and is still seen to be a leader in present day K-pop. While a lot of it may be due to the funds SME has available compared to other companies, in what other ways have they shaped and influenced K-pop?
Amy: Lee Soo-man is really the person who started the idol trend, and I think the K-pop landscape today would be really different if not for him. I’m not sure they hold as much influence today in terms of music or style, since K-pop is absorbing such a mish-mash of styles and genres, but what SM did with H.O.T., Shinhwa, and S.E.S. set the stage for all the kiddies to come.
Patricia: One can’t deny that SM’s biggest contribution to the K-pop scene was in its development of some of the biggest idol groups in K-pop history, a legacy that may very well continue in years to come. But more importantly, it can be argued that SM created the idol model from which K-pop draws its basis. While it’s not to say that the idol training system and promotional structure is uniquely SM’s, Lee Soo-man should be duly credited for systemizing these processes and turning them into industry standards. Of course, trends change and aesthetic styles evolve, but there will probably always be something about K-pop that’s slightly formulaic, slightly by-the-book. As one of the biggest pioneers of the K-pop industry as it currently stands, one can argue that SM set forth many important precedents that form the basis of the K-pop system.
Subi: SM has created a brand of entertainment that is easy to make and easy to sell and that is their number one contribution to Korean entertainment. As far as easy to make, Lee Soo Man’s engineered a completely unmediated process when it comes to creating entertainers and entertainment. SM finds artists when they’re young, trains them in multiple aspects of entertainment, hires in-house conceptual designers, musical composers, and everyone else involved in the entertainment making process, and creates everything from the cradle to the grave. The world hasn’t seen such a clean and pristine process since the Golden Age of Hollywood. While this may seem commonplace in K-pop, this process is rooted in SM and as the forebears of the process, they’re the most seasoned and the most successful. They train their artists very carefully (for the most part), study their market back and front, hook them up with some of the best in the industry, and send them on their merry way. And what have been the fruits? Dong Bang Shin Ki, Super Junior, So Nyeo Shi Dae, and SHINee. Some. Of. The. Biggest. Names. In. The. Industry.
2a) As much as we complain about SM and everything in does wrong, it seems that in the end we always come back for more. I can’t really put a finger on why, though. Is it the brand? the groups? the power they hold over the media? How is SM so successful if they supposedly suck at what they do?
Amy: But here’s the thing though: SM doesn’t suck at what they do. Their big, big problem lies in their contract issues and how much money they pay their artists, which in itself are pretty big issues, but all of that doesn’t negate their successes. They are extremely impressive with their social media attempts: their Facebook and Youtube pages are some of the most rigorous brands out of all the companies out there. They know their audience, they know their burgeoning international audience, and work to cater to those audiences. There’s no base they haven’t covered in terms of promoting their artists.
I don’t think they’re particularly great at marketing, just because SM has gotten to the point of prestige where even shoddy marketing will more than bolster any successful (or upcoming) group/brand, and if not, label association alone will keep the boat afloat. Even after all the contract and pay issues, SM Entertainment is still the entertainment that most South Korean youths will audition for, and that says a lot in terms of how the national youth associate success and entertainment with SM, and the national youth is all anybody’s aiming for anyway, right?
Patricia: I think it’s often misunderstood that SM’s greatest strength is in artistic creativity, when in fact it is not. Like you said, SM is good at constantly pulling back its audience for more. Much of this can probably be attributed to the fact that SM is currently the largest and most profitable K-pop company in Korea at the moment, but more importantly, they have a huge legacy and a very strong reputation for being a stable, dependable company. As a company, SM just has a really impressive resume and a really great track record for producing successful acts, and that alone gives people reason to put their trust in SM. I mean, honestly — what other company can get away with putting out such half-baked material and still manage to rake in profits? It’s as if SM has nothing left to prove anymore, simply because their legacy speaks for itself. And that can be a very good or a very bad thing, depending on how you look at it.
Subi: I probably shouldn’t be answering these questions backwards but hey, who’s stopping me? If SM did things wrong, we wouldn’t be talking about them. They wouldn’t exist. SM has created a very effective process for creating entertainers and entertainment; it’s very easy for us to digest and very easy for us to enjoy. We’re not sitting through an almost three hour Andrei Tarkovsky film about Andrei Rublev and questions of vocation, spirituality, and essentially, the meaning of life. Haha, as if. We consume SM, we consume K-pop because we just want to stare at our computers and be wowed by catchy music, cool dancing, and cute faces. And SM does that. Even when they’re “bad.” They deliver something that is very digestible and while we claim to want more, this is why we’re at K-pop in the first place. So continue giving me 5 pretty boys dancing in a box to some run-of-the-mill eletro-pop, dance song. I probably will complain but I won’t complain THAT much because if I really wanted to explore the dichotomy between the visible and invisible and questions of class and culture in Victorian England I would probably, I don’t know, read a book–not watch 5 guys singing about how curious they are. If you REALLY want avoid SHINee blaspheming your beloved Sherlock, you should probably take a visit with me to the library and look to Sir Arthur Conan Doyle and not to a South Korean boy band for your Sherlock indulgences.
2b) And I can’t seem to shake the feeling that the love-hate relationship with SM is manufactured to an extent by the company itself. Or is that just my inner conspiracy theorist?
Amy: I don’t actually think anyone actually has an antagonistic relationship with SM–it’s all in jest and more of a lamenting of the fact that SM’s business strategies are effective. I think that feeling of euphoria and addiction one feels for idols is not specific to SM fans for SM idols, but SM is smart in tapping into that and converting it into money for their business. Infinite fans or Big Bang fans or Beast fans or 2NE1 fans are probably the same towards their artists as SM fans are towards theirs’, but the difference is that SM knows that their fans wouldn’t mind paying money to buy multiple versions of albums, and then actually acts on that logic. Fans “hate” it in jest but they shell out the money anyway, so SM still wins at the end.
Patricia: As aforementioned, SM’s legacy and reputation is just too impressive and the fanbases for their groups are just too large for them to worry about not profiting from bad material, and I dare say that any other entertainment company head would sell their left kidney to be in the same position as SM. I don’t think it’s SM’s fault or intention to create an environment where fans will continually buy anything that SM poops from its dark, pink-stained cellars (bad mental image? sorry), and I trust that fans are capable of determining for themselves whether an SM product is crappy or not. But I’m beginning to believe that the level of quality of an SM product will probably have little to no correlation to how financially successful said product is, simply because so much of SM’s power is driven by their legacy and reputation.
Subi: This is a ridiculous question. What kind of company intentionally creates a love-hate relationship with their consumers? SM is not a three-year-old boy who doesn’t know how to say “I like you,” and we are not the girl he tortures everyday in class. No. Absolutely not. Here’s the thing: there are two kinds of fans in K-pop. There’s the “I-will-love-anything-you-throw-my-way” kind of a fan and then there’s the “WTF?!-I’m-so-‘rational’-and-therefore-will-criticize-this-half-assed-shit-because-I-know-better.”
There is a healthy number of fans that just like to complain, complain, and guess what, complain some more. I’m one of these people so I should know. And honestly, it’s really just dumb because guess what? I’ll listen to “Sherlock” 5 million times on repeat anyway even though I think it’s shitastically elastic.
So is SM creating a love-hate relationship with its fans? No. Fans just like to complain as much as they like to spaz. And the joke is on us because even if we complain, we continue to consume. And does SM care? No, not at all because everyone, including the more “rational” fans, will continue to eat it all up and beg for more.
3. SM was the first Korean company to have their talents break into the Japanese market; what’s to say that they can’t be the first to break into the Western market too?
Amy: I think SM is very strategic with promoting their artists and coming up with a game plan and then actually sticking to their game plan. BoA is the only K-pop crossover attempt who released a full album in that heyday period in ’08-’09. They’re the first company to hold full-scale, successive family concerts at many overseas stops. SM is a company of a lot of “firsts” when it comes to overseas, but the one important thing holding them back from conquering the western market is just a deficiency in their sound. I like a lot of SM’s music, but they just can’t seem to hit the music portion on the head after all these years. Or rather, their music is good and palatable and suitable for Asian audiences, but it just doesn’t translate into a good American sound.
Patricia: Putting issues of cultural differences aside, it’s important to note that SM’s sound has always been stereotypically “Asian” — while SM does dabble in R&B from time to time, there has always been something about SM’s music that radiates classic electro-pop, and that sound doesn’t necessarily appeal to Western audiences. More than one American reporter has described K-pop as being reminiscent of late 90′s teen pop, and for good reason. What’s interesting to note is that an increasing amount of SM music is now being imported from Sweden, and SM has noted on more than one occasion that they believe this to be the way to appeal to Western tastes. I don’t buy that — Scandinavian pop is not the same thing as American pop, and I’m pretty sure SM knows that. It’s clear that breaking into the west is far from being a priority for SM, and I think that this is because a serious attempt at breaking into the Western market would require SM to change their modes of operation drastically, particularly in terms of artistic and musical development. I think SM is quite fond of the musical and artistic style that they have now, and I would be too, if I were them. For all its faults, SM’s sound is still quite unique, especially amongst the tens of other K-pop artists who have taken to emulating a decidedly “Western” hip-hop/R&B sound.
Subi: First, SM has no intentions of breaking into the Western market. While the company understands that the Western market has fields from which it can reap fruits, SM is aware, very aware, that what their company does and does best is not conducive to Western tastes and audiences. But perhaps more importantly, SM sees the wealth in the Eastern market. Asia has a massive population that has yet to be tapped as can be said for Western artists in the West. While each cultural, social, political niche within Asia may have an entity that has permeated the market within that niche, there is no Trans-Eastern entertainer or sense of Trans-Eastern entertainment. There is K-pop, Bollywood, etc. And I think that’s what SM’s goals are. They’re looking to spearhead a notion of Trans-Eastern entertainment, one that can exist alongside Western entertainment.
But as far as the United States, SM has branded themselves and that brand is very much cultural and social and at the end of the day, this is too obvious to even say but Eastern Asian culture is not Western culture. While their may be pockets of individuals that are willing to consume these products, these cultural and social products, in many ways, Western and Eastern culture come into much opposition. Even on a site like this, where we pride ourselves on analysis and dialogue, sometimes we just cannot fathom the cultural and social layers to Korean entertainment. Why do sasaeng fans exist? Why do they think black face is acceptable? Why, why, why? These questions are innumerable but what it comes down to is when something is so rooted in culture and society, which I believe to be the case with Korean entertainment, it’s hard for it to make way into another culture and society that is very different. But I don’t think this is exclusive to SM; I would say this about any Korean company.
4. What are your thoughts on the future of SM with regards to creativity and artistic development? The company itself has been branching out into different sectors like tourism; do you think that these will take away from the entertainment side, and to what degree?
Amy: SM is very business savvy and they know that their future lies in idol and artist-branded things that lie way beyond music. It’s a sad truth and people like to rag on SM for being inauthentic and market-minded, but at the end of the day, they can sustain themselves with such a *ginormous* roster of musicians (way bigger than any other companies’) and still earn a profit. That’s impressive and there’s no denying that I respect them for that.
Yes, that does take away from artistic creativity but I think that as long as the idol system is in place (training kids, debuting them, etc) there’s no way to sustain a company as large as SM without making sacrifices. SM will still be able to pump out artists that are well-trained and disciplined, feed them songs that are not THE best, but are not in any way terrible, and the circle will keep turning and turning and turning…
Patricia: I think SM knows that they’re a fairly big-muscled company and are capable of branching out from the idol industry, but when the day is over, the idol thing is what SM is good at. The fact that they’re branching out into other industries probably just means that they have a little extra cash to spend, and they’re probably in a place where they’re secure enough to work on expanding their influence in places outside of the idol industry — because goodness knows that their influence within the idol industry is proliferating enough as is.
Subi: We may have thought SM Entertainment was big before, but I don’t think I ever realized how big they were, or more accurately had become, until EXO’s pre-debut material. After SNSD, SM had more control and therefore, had a bigger cut of the profits for their activities in Japan. SM must have come into a lot of money and resources because with EXO’s debut, what may have gone into promotions for each group on the SM roster in a fiscal year, is now able to be channeled into one group. That’s a lot of time, a lot of effort, and a lot of energy. SM is really growing and here’s the thing: they know what they’re doing. Bitch and complain all you want, they’re sucking your wallets dry and they’re very careful with what they do with that money. For the near future, I see them rigorously and diligently pursuing the Chinese market and in the farther future, pursuing the rest of Asia (maybe Southeast Asia and who knows, maybe even South Asia and the Middle East). As far as these other activities, I’m sure these will be successes and be further avenues for profit. SM, like ANY OTHER COMPANY OUT THERE, is about making money and they’re just looking to make as much money as possible. If they’re going to do something, they’re going to do it well just so they can reap the profits.
After considering the answers, I’d have to agree that a lot of the “antagonism”, if you will, is mainly fan-derived. As Subi said, people love to complain and complain again, and K-pop fans are no different; heck, I’d say that K-pop fans probably complain. I don’t think SM would purposefully engineer an atmosphere of discord either, but they have definietly benefitted from this kind of situation. Or, they used to: recent moves by the company, such as telling SM Town concert attendees that “SM is your friend” as well as the impending release of their film I Am, lead me to think that SM may be making the move to a more people-friendly approach, though I remain somewhat cynical. For one, SM just released the dates for their 2012 SMTOWN World Tour… three days before tickets went on sale for the LA leg. How generous of you, SM, to give your fans a whole 72 hours to scrounge enough cash for a seat. How you have improved. See, I’m doing it right now!
2011 was the year I got into K-pop, and it was probably one of the worst years SM had music-wise. SNSD and Super Junior’s comebacks were dissappointing, as was f(x)’s first full-length album, and SHINee was shunted off to a Japanese company that seemed to have no idea what to do with one of the most talented K-pop bands this side of 2008. Seeing SM’s past material, and then its current material, I couldn’t help but think that they’d lost their touch. But, like Subi, it wasn’t until they started slowly unveiling their new band EXO that I realised that 2011 was less a decline and more of a pause; I can see where all the money that could have been used for all the other SM acts went. The teasers, the prologues, the showcases–nothing like this has been seen in K-pop before; I guess I can see why people regard SM as a leader in the industry.
But more than capital or talent, it seems that SM’s greatest asset is its idol system. They’ve built a name for themselves using the products of that system (H.O.T, S.E.S, et al), and use this goodwill to encourage more people to audition, thus increasing their chances or recruiting the best talent (for the most part), and then putting that talent through the system and repeating the process. It has worked well for them thus far–it remains to be seen how much farther it will take them.
What are your thought’s on SM? Was 2011 just a blip on the radar, or do you foresee further calamity? And how long will SM be able to maintain its training regimen? Leave your comments below!
(English!Info, SM Entertainment)
how about you guys ^___^?let’s discuss this article!!!
SM is very good at targeting young ones.They pick them at very young age so these boys and girls really don’t know anything but fame.Then SM use them to target young fans who don’t know much about life other then following what media says.Why some idols left when they grow up,because they reliazed the unfairness of the slave contracts and the bitterness that comes with fame.
https://twitter.com/#!/lelymsiregar/status/187465093771038721/photo/1
???
can’t see sis
Yes…. I know that. I wonder why?
woah i don’t know this
click IDM and download *_____*
thanks @lovejae
i want to ASK
what song from 0:94-0:59
I’ll Be There
Will play this vid before I go to bed!!!!
Thank u @lovejae!!!
@ Jae-is-Mine
Jaejoong is the best view! When i feel down or sad i just look at JJ n i feel so much better!
@ivy
the last photos didn’t come out nicely…..*sobs* I am glad you like it. Visible is better… 😀
Why didn’t my pics come out nicely?
Dear friends in Indonesia, one Chanel indovision will have Roof Top Prince start on 23 April . Chunie will visit you. Watch out!
KBS? Indovision has Arirang and KBS ne?
Indovision has Arirang, KBS and KTV
yeah i’ve saw the adv “micky yoochun” hihihi so excited! 😀 definitely gonna watch it
@Jae-is-Mine (Jae&JYJ/DBSK)
it’s one channel w/ the logo looks like same like sony ent channel
owhhhh…. D**n, i have Starvison not indocision
i think i still have to wait DVD come out
Girl, I swear ~
Why my eyes feels so heavy. Incase I fall asleep …sis @jamaryka ….wish u good day for the ret of the day. Sis @Jae-is-mine …good night …
And my Starlight Angel …I’ll be dreaming of u while hugging my honeybunnybear ….
Also good night to all my JYJ family …(@ivy)
@ mamajyj
Gnight‚ sleep tight n may U dream of Jaejoong^^
@mamajyj
have a sweet dream with our JJ ! hug and kisses..
@jae-is-mine
no peeking anymore..rest and take your medicine. hugs and kisses .
mwahhhhhhhhh!
JYJ in so many newspapers…daebak !
YAY…Yahoo…Yippee! tq sis *muah muah*
weeee ~ welcome ^^ *mwah mwah* going to sleep now..good night 😀
Gnight n sweet dreams of JJ ya XD
Indovision has Arirang, KBS and KTV and One channel.
Hi everyone^^
I’m not sure if you have known that today’s Mr Malik Yusef’s birthday.
Do you want to wish him a happy birthday?^^
I’ve done and he replied “Thanx”^^
woahhh happy birthday malik yusef ♪(*^ ・^)ノ⌒☆
Update from me:
My cousin is doing fine. He was able to go home to his apartment this morning. While there is damage, he’ll be able to stay put there for the time being. Earlier the news reported as there having been 13 tornadoes that touched down in the Dallas area yesterday so I feel for the people who lost items and their homes.
Thank you to all of you that shared your kind words and prayers.
Guess what ..I’m wide awake now …someone disturb my beauty sleep…..since I’m fully awake I will go through all Jae’s vids before I go into slumber land again.
Time is 3.45 am in Malaysia.
Are still awake sis@jamaryka????
hello girls i want to share with u this ^^
sorry am so late and i am going to bed soon but i want to share vid with u
@ mamajyj poor u when u want to sleep someone wake from sleep i know how that feels , watch the vid to cheer u up okay ^^
@ Jae-is-mine hope ur flue is gone sweetie : )
more Junsu @u@