Hero Baidu Bar’s subway ads in Seoul to promote Jaejoong in Dr. Jin
This is the first time that Jaejoong challenges a period drama. As he faces his seniors whom all excel in this area of acting, Jaejoong is working very hard – practicing sageuk, horse riding, and trying his best to avoid NGs. All these effort resulted in limited sleep and rest as well as a lot of health supplements and his ever-thinning figure. We hope that our support could provide Jaejoong more strength and let him become more confident as well as encourage more viewers to like ‘Dr. Jin’ and Kim Kyung Tak.
As planned, we are going to support in forms of advertisement. Since last year’s ads in subway won enthusiastic responses, we plan to do the same this year but to place more ads at more locations and using video format.
This video advertisement support will be shown at 10 stations in Seoul (6 screens each station, while the two main transit stations will have 12 screens each.
After asking several exchange/international students and Korean friends whom are familiar with Seoul, we conducted our own research regarding the amount of traffic at each station and selected 12 roads in 10 stations (since Seoul station and Jongno 3-ga station are the stations with the most traffic, we chose two place 2 roads each there), at a total of 72 screens, and the support video will be playing at least 120 times per day. The timeframe is from 2012/05/26 to 05/25.
The 10 stations selected are:
– Seoul Station
– Bus Terminal Station
– Jongno 3-ga Station
– Myeong-dong Station
– Dongdaemun History & Culture Park Station
– Apgujeong Station
– Seoul National University of Education Station
– Hoehyeon Station
– Sookmyung Women’s University Station
– Sinsa Station
Credit: As tagged + Hero Baidu Bar via jaejoong860126 I Translated by g. fanns of JYJ3
Shared by: JYJ3