Supermarket Support for <Missing You> started from November 15th to December 14th
We’ve always said that we want Yoochun to see Chinese Chunsas’ love, so after knowing Yoochun’s participation in “Missing You” we had began to consider various possibilities, hoping to help advertise Yoochun’s new drama and show his international influence.
In the end, we decided to aim for the population in control of the tv remotes – the housewives, and the location where they frequent – supermarkets. As the filming schedule rapidly unfolds and comparing different methods’ costs as well as effectiveness, we settled on support through supermarket shopping carts.
Based on our budget, we chose the largest supermarket in Korea, Emart, and placed the advertisement at the three locations (Seongsu, Yeongdeungpo, and Cheonggyecheon) with the biggest traffic in the Seoul area.
We placed 390 carts total in the three stores (the contracted amount was 380, but the contractor provided 10 extra for free, thus we placed 130 carts in each store, totaling to 390 in the end). The advertisement period will be from 11/15/1012 to 12/14/2012.
Below are the design of the ads and the actual photos of the carts:
Translated by: g.fanns of JYJ3
Shared by: JYJ3
Tagged: Micky Baidu Bar, Missing You, Yoochun
Yoochun in market trolley :O
Wat a creative idea of promoting..
this is AWESOME advertising !!!
LET’S GO SHOPPING with CHUNNIE 🙂 !!
Can I take one of these shopping carts home?? 😉
I’ll probably get too distracted & forget what I would need to shop for seeing Yoochun’s face everywhere on the market…. LOL
Hello angel! Hello Jess!
Yeah! hahaha! buy the wrong stuff and keep forgetting..Definitely not going to leave the supermarket, I will take 12 hours just to get groceries from the supermarket..and then go home with the trolley..our faces will be under the banned list by security ahjushi for loitering around and stealing the trolley home.
This is pretty awesome what mickybaidu did for supporting Chunnie and his new drama! Angel, I agree with you… Will definitely end up buying the wrong stuff as we will be distracted by his handsome face but we like it!!!!
@Jess Tay – ” Will definitely end up buying the wrong stuff as we will be distracted ” , LOL ^o^
i will not thinking of buying the goods but trying to figure it out how to bring this trolley home without being caught!…..hahah…but im willing to be caught by detective jung woo…!
mickybaidu bar keep us amazed with their supports for Chunnie..so happy to see all this..^^ can’t wait to see other fansite’s support too 🙂
This is soooooooo koolllll!!!!!
Omgggg this was awesome..good job mickybaidu bar fc
fans with their creative ideas to show their support to JYJ and their projects are so awesome!
this is what i call genius…. you wanna sell a product, promote an item or show… give it to JYJ fans and they would find ways and means to support JYJ to the end.
Park Yoochun fighting
Wowww…they know their target customer….Chunsas ajumma army, come forward and support your Prince! 😉
Yes, they are targeting housewives and chose 3 main supermarkets in 3 different districts in Seoul and placed this trolley ad for 1 month, it will be there till mid Dec.
With this trolley, i definitely will wrongly buy 200 boxes TEMPO.
Market record crazy tissue sales from Nov to Dec 😀
Thanx micky baidu bar for ur support..If those trolley was in my country supermarkets, I must be crazy while shopping…
sister, they will see our faces in shopping mall everyday! hahahha….
now why can’t the Shopping carts in my supermarket be this enchanting ?
I’d be shopping everyday .
Support Yoochun’s new drama “I Miss You” !!
I have already completed 4 epds and can’t wait to see Yoochun’s role , hope he will appear from ep 5 !
Miss him so much ^^
Really want to watch his acting !!
I think I will feel so sad in this drama as Yoochun have much tears even just on the posters !!
I prepare to fall in love with “韓正宇” , haha ^^
Oh My Gosh! This is fantastic!
Excellent way to market the drama! Now that is money well spent!
Way To Go Chunsas!!!! 🙂
I’m piggybacking here. 😉
and MBC is doing what to promote the drama?
oh enwei, this is really Great… good job y’all! 🙂
“we decided to aim for the population in control of the tv remotes – the housewives”
why am i loling on this? ^^
Chunsas… you are amazing! that’s a very wise idea
wowwwwwww …. cooolllllllll!!!!!!!!!!! good jobbb!!!
You did a great job chunsas..!!!
That’s right, target the housewives. I know my mum has the final say when it comes to watching her tv dramas 🙂