JYJ has been selected as outdoor brand models.
On April 30, outdoor brand Millet has revealed that JYJ will be the exclusive models for their M Limited line. M Limited is an urban/city type outdoor line targeting 25 to 35 year old individuals.
Millet Director Park YongHak said, “There is a significant increase in the younger generation to try outdoor activities. The brand has decided to select JYJ since they have their own music and style and has received much love from different generations.”
Despite the challenges and constraints on their broadcast appearances, JYJ has endorsed outdoor, clothing, cosmetics, and pharmaceutical brands, proving that they are blue chip in the advertising world.