The quality of successful OSTs… Mesmerizing voice, you know who sings it the moment you hear it.
Nowadays the connection between OST and drama production is inseparable. Exactly what qualities do the popular OSTs have to gain public interest?
The most important element in the popularity of an OST is the singer’s voice. People love a charismatic voice that can magnify the character’s emotions and make audience become more immersed in the story.
There are also cases where an OST gains public interest because it is loved by the actors. ‘Scent of a Woman’ Kim Sun-Ah and ‘The Fugitive of Joseon’ Song Ji-Hyo have used soundtracks sung by Kim Junsu as their call-waiting tones. In addition, Kim Junsu’s heartfelt vocals gained full-hearted support from female audience in their 20s~40s and also contributed towards the ratings of the drama(s).
Kim Junsu’s agency C-JeS Entertainment commented, “The viewership of the drama(s) increases following the release of Kim Junsu’s OST(s), the talk among officials is that it’s good luck.”
Note: parts unrelated to Junsu were omitted.
JYJ3 
I love his voice!!! 😀
@didbay
And hello!!! …WHO DOESN’T? xDDD It’s Kim Junsu’s voice, are you kidding me?
What’s not to love about the clear diction every solid note that whips your heart into a frenzy and leaves you breathless his voice is addicting like a pied piper reeling us in with each note each melody each lyric I am smelting just thinking about it….
junsu voice amazing
And this is just listening to his voice alone, imagine if he were able to appear on tv to promote these songs…
I am so deeply in love with Junsu voice!!!!!! Junsu has such an interesting, unique, amazing voice!!!!!!!
you can play it anywhere, anytime. i can recognise junsu’s one of a kind voice.
“The viewership of the drama(s) increases following the release of Kim Junsu’s OST(s), the talk among officials is that it’s good luck.”
they got that right! his voice is mesmerizing and he knows how to sing with emotion that draws you in heart and soul~i so love his singing. he even makes me like songs i would ordinarily not like.
Renowned by his radiant voice and emotional range from beautiful thing(vacation ost) to I love you (Empress ki ost) listeners are captivated by his vocal splendor! His beautiful deliverance with emotion reach us directly. He sings straight from the heart. In short he is one of the best soulful singer in the world.