Rarely and difficult to be heard on broadcasts, group JYJ’s song emanated during the relay between Chelsea and Swansea City that Ki Sung-yueng participated in.
On September 13, SBS Sports had launched game highlights after relaying the match between Chelsea and Swansea for Round 4 of the 2014-2015 English Premier League, opening at Stamford Bridge [stadium] in London, England; and selected JYJ’s ‘Chajatta’ as the background music.
JYJ’s ‘Chajatta’ is the song that gained huge popularity as the theme [song] of KBS2 drama ‘Sungkyunkwan Scandal’ which aired in 2010. JYJ had been experiencing restrictions at appearing on broadcasts ever since their debut to great popularity, and in broadcasts to introduce their own music.
The match between Chelsea and Swansea City focused on Ki Sung-yueng having played an active, full-time role; and Korean soccer fans’ interests in the match between the teams contending for the lead in the Premier League. The fact that’s emerging and attracting curiosity, is JYJ’s music on a prominent relay broadcast on a weekend night in this way. Furthermore, SBS is also grabbing attention for the fact that they used the song to their competitor KBS’s popular drama OST about Gwageo*.
[T/N: the national civil service examinations to recruit ranking officials during the Goryeo and Joseon Dynasty]
Source: Metro Seoul
Translated by: rilanna of JYJ3
Shared by: JYJ3
JYJ3 
Anyone have any video from the broadcast with the song in the background?
LOL Looks like a rogue JYJ fan done snuck one in while no one was watching HAHAHA! JYJ AND THEIR FAN FIGHTING!
I was watching that match from SBS Sports & was giggling like crazy when I heard Chajatta being played as I am a fan of Ki Sung Yeung! To me it was very appropriate as Chelsea has finally “Found it” by winning in an attacking display unlike last year when they were playing defensively all the time. LOL! BUT I really really appreciate the gesture from SBS!
hello, it’s nice to hear the story from you, who watch the broadcast. But, i’m still confuse about this. So, was “Chajatta” being played during the Ki Sung Yeung’s highlight after the actual match? was it the whole song or just less than a minute?
and i wonder was that really an issue, the fact that rival company (SBS) was using other company’s popular (KBS) OST song? What is the reason?
Fans often said that “Chajatta” is JYJ’s anthem, and i completely agree with it. All JYJ’s SKKS OST song are just great!
Reblogged this on annayooch's Blog and commented:
Finally I FOUND YOU …
JYJ ❤❤❤
What the hell with those Korean broadcast !! this much they are afraid of the dirty SM
wow that is awesome! a small door is opened and i hope it gets bigger and bigger and lets lots of JYJ music float through to eveyone! i totally love that song!
Now that’s some secret sneaky smart fan over there XD