Note: Omitted Unrelated Parts
From the initial stages of drama production, the casting emphasis is given to the male Hallyu star who is critical for the TV ratings and overseas sales. Top actresses tend to avoid the female characters with lesser impact. Low ratings recorded for dramas that casted female stars as one top had influence as well.
The overseas sales has become one single most important part of drama production in recent years. Consequently, the production companies tend to rely on influential Hallyu stars and most of them are male stars. As the result, the impact of female characters in dramas became relatively weak… In fact the title roles of the dramas Im Jiyeon and Go Seong Hi will star are Lee Seunggi (Kill Me, Heal Me) and Kim Jaejoong (Spy).
They are among the top Hallyu stars who have command of formidable forces in both TV ratings and overseas sales.
The roles they will play in each drama are substantial… Kim Jaejoong leads the drama as a genius analyst who specializes in North Korean society. But … Go Seonghi will play a minimal role as his girl friend and a helper.
Theses days, it is not easy to find actresses with presence, either. A drama production insider commented, “The balance between male and female leads in a drama is critical.” “It is impossible to cast a star actress if the drama is mainly about the male lead.”