Gis Myun, exclusive strategy that expands the market
The CF song that Hallyu Star Park Yoochun sings… Melts female hearts and sees marketing effect
Co-operating with food enterprise School Food, Gis Myun is released in a new menu
According to overseas response, Gis Myun is third on Gmarket Japan.
It is not known when the consumers’ warm response will cool off as Gis Myun becomes the leader in the market of white soup ramyun. However, the ramyun company hides various marketing strategies in order to maintain the consumers’ excitement. The company develops different advertising ideas such as cooking competition and advertisements about the general consensus capture the attention of the consumers.
A newcomer in white soup ramyun market, Ottogi’s market share rose by extending its research and development program to three years, using star marketing and a partnership with School Food. Releasing Gis Myun as Hallyu Ramyun, total sales including figures from overseas exceeded 20 million in 80 days.