SM’s oversea localization strategy, should have its front reexamined
Since their stage at an award ceremony of an Acting Awards show in 2010 [T/N: 2010 KBS Drama Awards], the image of JYJ(Kim Jaejoong, Park Yoochun, Kim Junsu) has disappeared from South Korean broadcasts. After that, September this year  was the first time JYJ reflected their image on broadcasting stations again. It had taken them almost approximately 4 years. JYJ’s appearance on a broadcast, however, was not on a broadcasting regular program; they had gotten to be merely on a relay broadcast only where they were on the ‘2014 Incheon Asian Games’ opening ceremony stage. There was also a controversy that had not permit this stage from the beginning. Even though JYJ had done activities for about 2 years as the honorary ambassadors for the Asian Games. With the controversy of the unjust, external pressure, the organizing committee had decided on their opening ceremony appearance in a hurry for that day. But their [T/N: IAGOC’s] promise from its outset was not upheld. JYJ had ascended at the opening ceremony, but that was half the promised performances. Which attribute to them having not ascend onto the closing ceremony stage.
Such things are, in fact, common for JYJ. JYJ has come to continuously carry on with things similar after applying for an injunction to suspend the validity of their exclusive contract with SM Entertainment. It was especially a taboo, ‘to be invisible’, to appear with the name JYJ on the 3 terrestrial stations. SM and an entertainment industry association [T/N: KFPCAI] which others big entertainment management companies held key roles in, had sent an official document formally to every broadcasting stations. Because of this JYJ’s schedule to appear on many broadcasts was cancelled from the beginning. It was not only broadcasting stations, but culture industry-related organizations/associations, as well, that grasps their situation, avoided JYJ and its members.
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