JYJ3 note: This is Part 3 of an article written by Professor Lee DongYeon, who teaches cultural theory at Korea National University of Arts. We decided to translate this piece due to its strength of insight and its relevance to understanding how the situation between JYJ and SM is perceived by intellectuals as well as by the general public. DNBN, among other Korean fansites, have posted the professor’s article and we believe it is our duty to share it with international fandom. Read Part 1 and Part 2 by clicking on the links.
Source of happiness and free will
So are JYJ, the exiles of K-pop, happy? Of course they are, because JYJ fandom’s righteousness makes them happy. JYJ’s source of happiness can seemingly be viewed as a commercial success. Since their official debut in 2010 until now, JYJ have been as successful as they were in TVXQ days. Until now, combining 2 studio albums, members’ solos, OST albums, concert albums, etc., at least 1,200,000 albums were sold. They have appeared in more than 10 ads such as being models for Lotte Duty Free. Not only publishing photobooks, a music essay, and DVDs, the members have also participated in a movie, musicals, and dramas. They had 33 concerts and showcases in total (including Live Concert in Japan, Worldwide showcases in 2010, World Tour concerts in 2011), mobilizing audiences greater than 550,000. Economically, they have gained more benefits than TVXQ of the past and in comparison with TVXQ’s 2 members, they have gained greater fame. Read More →