JYJ3 note: This is Part 2 of an article written by Professor Lee DongYeon, who teaches cultural theory at Korea National University of Arts. We decided to translate this piece due to its strength of insight and its relevance to understanding how the situation between JYJ and SM is perceived by intellectuals as well as by the general public. DNBN, among other Korean fansites, have posted the professor’s article and we believe it is our duty to share it with international fandom. Part 1 was posted yesterday and can be accessed HERE while Part 3 will be posted tomorrow.
SM’s wrong judgments
There are 2 reasons that SM decided to put the brakes on JYJ’s activities and incapacitate them. First, they believed that SM, the production company of K-pop’s most powerful idol groups, could influence JYJ’s broadcasting activities. Due to the nature of Korean popular music, it’s impossible to succeed without broadcast. The idol groups who are in SM occupy important roles in terrestrial and cable broadcasting. Members of these groups have a greater proportion of appearances on music programs, entertainment programs, radio programs, etc. than any idol of other companies. Even if the broadcasters aren’t under direct pressure, they still have to read SM’s countenance. Without SM’s tacit consent, JYJ’s broadcast appearances can’t go through. In the closing ceremony of ‘IAAF World Championships Daegu’, JYJ were able to appear on KBS because that program was not under the jurisdiction of KBS’s Entertainment Department. The broadcasting stations said that JYJ couldn’t appear because of the lawsuit with SM but as the Court has already judged that the previous exclusive contract between SM and TVXQ was unfair, this claim is not persuasive. In addition, according to reports from media, the FTC (Fair Trade Commission), after receiving many complaints about SM interfering JYJ’s activities, has investigated and found out some clues and is preparing to impose hundreds of millions won of fines [to SM]. Read More →