Gis Myun, exclusive strategy that expands the market
The CF song that Hallyu Star Park Yoochun sings… Melts female hearts and sees marketing effect
Co-operating with food enterprise School Food, Gis Myun is released in a new menu
According to overseas response, Gis Myun is third on Gmarket Japan.
It is not known when the consumers’ warm response will cool off as Gis Myun becomes the leader in the market of white soup ramyun. However, the ramyun company hides various marketing strategies in order to maintain the consumers’ excitement. The company develops different advertising ideas such as cooking competition and advertisements about the general consensus capture the attention of the consumers.
A newcomer in white soup ramyun market, Ottogi’s market share rose by extending its research and development program to three years, using star marketing and a partnership with School Food. Releasing Gis Myun as Hallyu Ramyun, total sales including figures from overseas exceeded 20 million in 80 days.
Although Ottogi’s Gis Myun is a new product, it enjoys great popularity due to its different and spicy taste and its toxic advertising strategic. It is an effective evaluation to appoint Hallyu star JYJ’s Park Yoochun who has a clean and neat image to be the advertisement model. Yoochun gained popularity by personally playing a ukulele and singing a song in the CF. Gis Myun concept is the usage of a modified pop song ‘Kiss Me Darling’ and alteration of the lyrics to ‘Gis Myun darling~ Gis Myun Gis Myun tonight~’. It captured the hearts of women and the consumers gave a warm response. ‘In the coming winter, our whole family will eat one Gis Myun one day’, ‘I am in the middle of making a list of friends who will receive Gis Myun as a gift’, ‘Let’s pick a date when we can do Gis Myun tonight’, ‘Let’s do an online get-together’… The spokesperson of Ottogi said, “Of course, the anticipation of local and overseas fans is apparent. We have seen a natural advertising effect from the sales of Gis Myun.”
Ottogi’s Gis Myun is riding on the Hallyu wave, hence it is also popular in other countries. When news spreaded through word-of-mouth that Park Yoochun was appointed to be the CF model, local and overseas fans recognized it to be a Hallyu product. It was decided that Ottogi’s Gis Myun would have the English brandname of ‘Kiss noodle’. The company is still in the midst of discussion on the plans for trademark application and the amount of exports for each country. At the moment, Gis Myun will be exported first to Japan and then to other countries like New Zealand, China, Russia, Taiwan and Philippines. In December last year, Gis Myun was third in Gmarket Japan’s food product section.
Source: Chosun
Translated by: Shermin of JYJ3
Shared by: JYJ3
Please do not add to, alter, or remove the credits.
JYJ3 
i wish, i can taste this..
you can if you really want to dvdheaven.com is selling it. i got some and it is spicy with a chicken flavor!
the only thing you can’t get is the kiss from yuchun huhu!
@koreamom
So you actually tasted them, good for you.
Now..if only you can get that “kiss from yoochun” ramen..
that would be so perfect, ne? 🙂
@Koreamom
“the only thing you can’t get is the kiss from yuchun huhu!” ~ This is the only thing i am dying to get.. 😀
I want to eat that Gis Myun~~~ Chun effect!!!
well if they can ship it here in UK that will be good!!
yeh! dae bak chunnie!!!
exceeded 20 million in 80 days! Gis Myun is third on Gmarket Japan. WHOOAAAAHHHHHHHHH 0_____o
No wonder they did fansign event for instant noodles ROFL. Our hallyu star effect! Park Yoochun power xD xD
did this CF bring YC more fans? like @Lisa said.
I think so.. I think he attracted many ahjumma by this CF lol. or at least general public get to know him by this CF 😀
@zan babe
This is the first time I heard an artist gaining fans through CF, lol~~
And if it’s true, good for our Chun.
@zan
But then again..more fans or not..
at least this is a way that he gets to appear on t.v.
and should indirectly and constantly..in a way..
reminds the general public of JYJ’s existence, don’t you think? 🙂
@gigi dearie
“exceeded 20 million in 80 days! Gis Myun is third on Gmarket Japan.”
I was like really?
Especially..the third on Gmarket Japan.
And we are talking instant noodles here.
That’s the power of Park Yoochun! A power nobody can deny.
yess, that’s power of Yoochunnie ^______^
@bubbly@gigi @chunsas
help me,I really really really want the photo of YC with red pant and long coat form the beginning photobook,I have not found anywhere to download. U can kill me,I did not paid attention to YC,to be truthful they all look hurt and sad so I did not paid attention to their sexiness I just felt sad at that time, when i watched the all about beginning 6 months ago.I found this vid on Youtube and I am totally attracted by that outfit,hair,guy liner and his expression.I really want that pic.
@zan
I’m using my phone now, but maybe this is the one u looking for ?
http://sharingyoochun.net/2010/10/14/pic-101014-jyj-the-beginning-photo-album/
@gigi it cannot be download, I want to download and have on my desktop,YC look like a model here
@zan
Really? It can’t be download? How about save it? I mean right click on mouse and save?
@gigi
I book mark it from JYJ3 spazz,that photo is really modelling material
@Zan
R u staying in SGP??? I have 2 sets of the beginning poster.. I ald promised one chunsa sista to give her one (i have yet to meet up with her tho 😀 ).. I can give another one to u if u r nearby SGP.. I like YC with that long hair… But didnt really notice if he wears the red pants.. Cuz i only look at his face (not the below part) LOL… Let me know sis… 🙂
@nandar sis T T I am now in london,how come u don’t even notice red pants,u really look only chunface?
@Zan
*Hug* ok, i will save it for u .. If u come to SGP for holiday, I will give u.. 😀
Seriously, I hardly look at the below part.. Mostly i will droll over hsi eyes and lips, and sometimes his feet.. 😀
@gigi.
Chunnie’s Power…
me too gigi sissy.. Never heard of a Hallyu star doing fan sign for the instant noodle.. 😀 i want to eat it!!!
AMAZING!!!
SUPER DUPER AMAZING FREAKING HOT AWESOME INCREDIBLE FANTASTIC TERRIFIC UNBELIEVABLE DAEBAK EXCELLENT BRAVO THE BEST…………………………….(Uhm……still thinking more words to explain…………………………………………………………………………………………………………………………….) Don’t know what else to say.
Yuchun TOP ABIS. GILE bener………………………………………
the King of SK CF………………..Indeed 😉 🙂
@khristins
A+++++ 😀
MTE, I’m outta words too..don’t know what else to say, really.
lol~
The King of CF, a title well-deserved! That’s our PYC.
@bubs, when you said ‘king of CF’, I thought of Seunggi. No offence, both of them have charm, wholesome image and smile, but Chun definitely wins in terms of sexiness and looks…
What? No offence? I’m VERY offended.
.
rofl~! jk.
.
“but Chun definitely wins in terms of sexiness and looks” ~ 🙂 that’s for sure! hihi~
Ok..my turn to say..no offence intended here.
@intoxicatedbyxiahtic
Oh yeah, I hvae heard of this Lee SG together with YC.. Cuz press has been comparing them. But honestly i didnt know him at all.. (i repeat again and again that i am not K-pop fan . I just watch K-dramas only 😛 ) But i know he is CF King… Once i saw him in “Greatest Love” Drama.. I was like OMG!!!!! Sorry, I dont mean to offend him or so.. I was surprised that he is so famous.. But i am not sure THAT guy in GL drama is really LSG… @intoxi r u SG’s fan as well?? Cuz i want to know why he is famous and his charm.. I mean some ppl they might not be so handsome but they are very charming..example, For JS, his charm is not on his face, it is more in his personality and behaviour.. Thats why i love JS mre than some other macho, HOT, sexy guys… For me LSG is not good looking at all (i say to me 😛 ) so i wan to know what is his charm.. Especially i think his mouth is ugly.. In our country, we called it “Frog Mouth”.. Looks like the mouth of a frog.. My cousin has it and i think it is very ugly (to me, ok?) 😀 thats why, I just wanted to know where does his charm lies and what exactly is his charm.. like for JS, i think his eyes are called puppy eyes or something.. They are not beautiful eyes. but i think those puppy eyes are really adorable.
U know what i mean? I am not saying LSG is not good or so.. I dont think he is handsome but there might be areason that he is famous.. I just want to know what is it.. Oh, BTW, there are lots of celebrities i like but i think some of them are ugly.. To me the look doesnt matter but charm and personility is more important.. Pls take not that this is based on my personal feeling that LSG is not Handsome… I dont mean to offend him and his fans… 😀
@nandar
sister I don’t watch k drama but I know the one from “greatest love” is not LSG,lee seung gi is u can google it or he is actor in “shining inheritance” and “my girlfriend is gumio” he has his charm and dimples,like a good boy,like @anva said he got nothing on YC’s sexy department.
He’s not the main actor in Greatest Love. That one is Cha Seung Won, who I really love but Seung Gi was in an episode of Greatest Love, a very funny scene, btw.
Ya.. sorry.. i m talking abt that episode.. in one epi LSG appeared n they wrre fighting abt an ad or something.. 😛
thanks for e input.. 😀 usually i wont bother to google if i m not attracted to that guy.. well. ok so ppl like him cuz he is cute.. n he has dimple like our chunie.. 😉 e only one i notice abt him when i first see him is his mouth.. 😀
@nandar!!! I’m sorry, I didn’t see your comments until now, or I would have replied earlier. Well, hope you see mine. You know, I’ve always wanted to say how much I like your gravatar – that pic of Chunnie is just soooo Chunnie, you know what I mean, cheeky sexy boy. Don’t change it ever cos’ once everyone sees that pic, we know it’s you, Chun’s first wife, haha. I’m really happy that you love Su and Yoosu. And I always ROFL when I read your funny and zany comments. Oh, btw, are you from Singapore? I am too!
Don’t worry, I’m not a fan of LSG at all and I totally agree with your post. I did like LSG for a very short while after watching Brilliant Legacy. I checked out a couple of his MVs and he’s a great singer. But I did not continue past the first 2 eps of Gumiho so I think Chun’s attactiveness is much greater (Chun in SKKS turned me into a Chunsa-then-Xiahpwa/JYJ addict I am now).
LSG’s nose is rather big and his mouth is errmm…his eyes are not remarkable either, so yes, it’s surprising to find out that he’s so big in Korea and got his face plastered on so many products. I heard noonas and ahjummas like him. I guess he has had good acting and hosting opportunities and that gives him the exposure to get even more CFs and so on, like a snowball effect. Why did I like him? I’m not too sure why myself, but I think he has the x-factor, a nice smile, and a warm, approachable, sincere personality. He makes you wanna hug him somehow.
p.s. I didn’t know Su’s eyes are called puppy eyes. Gosh, I love them even more now!!
@intox
Now i see ur comment… LOL after a long period… 😛 thats great. If there is JYJ concert in MLY, we can go together… Yes yes!!!! I am NOT so gonna change my ava… I love that chunface loads~~~ haahaaa…. ya, chunie turned me into JYJ fan.. I got to know DBSK cuz of SKKS and was following DBSK without knowing their law suit.. Soon after, i learnt about it.. 😦 i dont feel sad for the DBSK “break-up” cuz Yoosu is still together… I notice JS cuz of YC.. YC is always so caring and touchy towards su and su is like a baby brother to YC.. JS always cuddle and caring towards YC… Their bond is something i really want with my friends… It i s more than just a friend… U can rather say, family-like-brotherhod mixed with effection… I am different from other ppl… I dont think they are couple, and i dont care if they are… If they are couple: “YEAH!!!! Go my boys… U 2 are the loveliest couple..” If they are not: “YEAH!!!!!!!!! See??? how strong is their bond… Ppl even think they are couple.. Such a rare friendship” keekeeee….. Because of YC, i started to like JS.. Slowly , i start to like him more and more till they are nearly the same level.. What i like about them is the cute face, lovely personality, dorky actions.. i am not a crazy fan of Macho or mascular handsome men.. Well, if u have money, u can go for surgery to get a handsome face… But u cant get cutness by surgery… Thats why i love those sweet smile owners and lovely faces.. Hey, we can talk more on twitter… Mine is just_for_chun.. What is urs??? In fact, this acct is purely for chunsas and chunie, but since u r also chunsa.. I will add u.. We talk more on twitter,, K>> 🙂
Aaahhh~
It’s yoochun’s power xD
Daebak!
Hey there @angangwoo
Our YC oppa, dae-to-the-bak, ne? 🙂
Neeeeee!! 😀
Uri yoochun oppa is extremely daebak! 😀
@bubbly
“YC oppa” ???? *pout* I am so jealous to hear that..
yoochun OPPA!! OPPA saranghe!! take care OPPA!! OPPA I love u!!!!! what’s wrong with this OPPA thing.. It makes me annoyed~~ 😛 😀
@nandar
remember YC only dated noonas
@Zan
*Hugs * yes babe.. chun only dates noona.. Bwaaahhaaaa!!!! *evil laugh *
@zan @nandar
Girls, have u see this ? http://ww4.sinaimg.cn/large/671f4973gw1dpmux71unij.jpg
YooMin couple, today xD
THE POWER OF PARK YOOCHUN !!! yeahhhhh !!! he’s A-W-E-S-O-M-E !!
Yes he is!!! 20 million in 80 days???? Seriously??? *jaw drop*
WELL DONE YUCHUN OPPA! WELL DONE!
SO PROUD OF YOU! 😉
Yoochun cinta quw
^^
WOW..!!!
@anva
WOW!! Woooo!! Wooohoooo!!! 😀
I am very bad.. Whenever i ehar good news of JYJ, this StupidMam and MAXIEmizer came into my mind~~~
I am very bad ne???? 😛
not at all….me too ..just pop it up like the sensor……kekekke
yoochun killer smile is work…. hahaha…..
congrats yoochun…. i hope your gissmyun come to mycountry …. Indonesia…… jebal…. 🙂
dear chunsas…keke
I think I’m falling for Mr Smooth again… 😉
JYJ’s Mr.Smooth kekekekekekeke <33
@intoxicatedbyxiahtic
You are a darl, THANK YOU! *bighugs*
And I’m pretty sure..your intention is to kill all chunsas..
so that you can have him to yourself, right? lol~~
Damn, this video is reminding me how much I miss his earrings days.
He doesn’t wear earrings nowadays :(, wae?!
Wow he so smooth and hot!!!!
@intoxi
U r spoiling us~~~~ Oh, I love this man, i swear!!!!!
Incredible results. Yuchun’s power is beyond comprehension.
Hope they reconsider the English title – Kiss Noodle. That is going to spark some serious snickers.
It’s the power of my Chunnie!!!!! Congrats to my Boy and all ladies here who love him more. I have buy my own Gis Myun noodles!!!! kyaaaa
GO CHUNNIE!
The power of the Chunmeister! 🙂
Chunnie is definitely on his way to CF King!
Yoochun power/effect always daebak
this is just wow..hahaha..its yuchuns effect!!!only yuchun can do this..
WOAAAAA is that yummy
Hey ottogi!! don’t forget to share stocks with PYC ne.. ^^ JK! how many times should i say this: We Called it PYC effect people!!! 😀
@Putrihs
This guy really knows how to kill ladies and noonas and ahjumas and dont forget those small little girls…
Ah this for our @crazy chunsas (@bubbly @gigi @Zan @LoveUnchaged @nycolet @Putrihs @anva @flower @haroo and others)
@6:20 the girl says she likes YC least cuz she will blush if she sits beside him.. wow… I think it is really true~~~~ I will feel the same way.. Thats why i dont want YC to be my bf tho i keep on saying he is my hubby.. 😛 lol BTW, i really love JS in this show… If both of them propose me, i might choose JS.. Cuz YC will really make me nervous and weak while JS will make me happy and warm… LOL *get bricked by chunsas and xiahpaw*
just soooo cute….Thank you @Nandar…you give me the very good sweet smiles before bedtime ^_______^
Good night @anva..
Have a sweet dream wit uri chunie~~~
nandar, i can relate to this feeling of yours not to be YC girl, i think you’ve got to be really perfect for YC (beauty plus brain) in order not to be feeling ashamed by being near him, or else you’ll just feel offended every second when you’re with him:)
@nandar
hey girl, hi-5! I really love Su in this show too. He was freaking adorable – when he did Angel Xiah, when he was teased by the kids who didn’t like him, like the little boy who said that his gf likes Su, but Su’s nothing much – then Su went up to him and looked right into his eyes, giving him a huge dose of his charisma. But the part when he was acting with the old lady and kissed her on the forehead – oh man, he was super hot and sweet. You can see the old lady was feeling it too.
I love Chunnie in the show too, his glasses, smile, hair, and scarf, and the part where his glasses flew off as he demonstrated the taekwondo. I kept replaying to figure out how exactly he spun around to kick, but still couldn’t see it.
@nandar, yup, Chunnie got really high standards for his woman…just look at his ex-gfs Kahi and Maybee. *throws hands in the air* sigh, I gave up already. Yes, Su will make me very happy and warm indeed…dreaming…
LOL, you’re not gonna get bricked by Chunsas and Xiahpwas for being proposed to…cos’ we know that will not happen in a million years…bwahahahaha *evil laugh*
THE YOOCHUN’s EFFECT! OMG! :O
kiss me
@farah
FINE~~ *Kiss-you* (*_^) i thought u ask me to kiss u??? 😀
@nandar, LOLOLOL!!!
don’t be so cruel lah…
‘Let’s pick a date when we can do Gis Myun tonight’ – NICE
they choose the right one ‘YOOCHUN’ as their brand ambassador