JYJ3’s Note: “Asahi Shinbun” is one of the largest Japanese daily newspaper, with 7.64 million copies issued per day (via @miar815)
It was an unusual sight in a way. Kim Jejung, a member of Korean trio artist, JYJ, had his solo live concert last June 26 at Yokohama Arena, Kanagawa Prefecture. Fans’ screams even had tearful tinge in it, and there were some fans who couldn’t stop crying. This scene looked similar to when JYJ held a concert at Tokyo Dome this April after three years. When Jejung, Kim Junsu and Park Yoochun appeared on stage, fans’ shouts of delight had a tearful tone, and some fans kept crying while holding towels.
These three [JYJ] have hardly been able to do any entertainment activities in Japan these past four years. They brought a case against their former management company in Korea as they were unsatisfied with the content of their contract with the company. In 2009, when they were at the peak of their popularity as members of “Tohoshinki”, Avex also ceased management of their activities in Japan and made a statement announcing a halt of activity of the three. Since then, their entertainment activities decreased sharply in both countries [Korea and Japan].
Yet their fans went out of their way to watch their live concerts in Europe, America and Asia where holding their activities was possible, and fans kept looking out for their videos and information on the web. This spring, after the expiration of the contract between the three and Avex, they held their concert at Tokyo Dome which drew as many as 150,000 people in total during three days of concert.
This time, 45,000 people flooded to the solo concert [of Jejung] for three days.
A popularity phenomenon that had an explosive increase due to a sense of starvation is called hunger marketing. JYJ’s popularity at present is being boosted by a sense of fans’ starvation.